Ce n'est pas du pinot noir

I thought this was worth sharing primarily because its a rare example of an English newspaper printing a headline in French. Apparently some film popularised pinot noir in the US, so coops relabelled merlot and shiraz as pinot noir and sold it to E & J Gallo, who, the article alleges, have not yet complained...Nevertheless, the French courts have just fined several companies...Schadenfreude, anyone?